Built bysomeone whohad to sell.
Sals started from a simple problem: businesses were paying for content that didn't sell anything. We built an operation that fixes that, and kept going.
From gaming PCs to 25+ brands.
Founder Ronaldo Salloum studied IT and cybersecurity, not marketing. He learned business the hard way: by starting things and selling.
2019
Starts gamers.lb, selling gaming computers. The first lesson: a good product doesn't sell itself.
Qatar
Moves abroad, works in IT support and sells computer hardware on the side.
Back home
Returns to Lebanon and learns marketing up close, working side by side with the agency running his company's marketing.
2024
Founds Sals Agency, built on one rule: content has to drive sales, not just views.
Today
A growth operation for 25+ brands across 11 industries, producing 300+ pieces of content a month. Invited by USJ to speak to students as an entrepreneur.
What we believe
Four rules behind every plan we write.
Content has to sell.
Views are nice. Messages, visits and orders are the point. Every plan starts from the number you want to move.
Strategy before the camera.
Nothing gets shot without a brief: a clear job, a hook and a call to action, approved before filming.
Organic builds trust. Ads sell the offer.
They do different jobs, so we plan them together but never mix them up.
We teach thinking, not templates.
Our creators are trained to think strategically, so your content gets smarter every month instead of repeating a formula.
How the operation is organised
Six departments, each owning one part of your growth, all in-house.
Leadership & strategy
Sets each brand's growth goal and approves every brief before a shoot.
Led by Ronaldo Salloum, founderBusiness development
Brings in new partners and opens new opportunities for the brands we grow.
Creative production
Dedicated creators, each owning their own brands and shooting every week.
Art direction & operations
Keeps the look sharp and every deadline tracked across all accounts.
Post-production
An editing team turning every shoot into finished, platform-ready content.
Production management & finance
Schedules, budgets and the logistics that keep 300+ pieces a month on time.